Episode 193

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Published on:

27th Jan 2026

#193: How to Create Your Soul-Led Brand with Suzanne Tulien

When is the last time you explored what it truly means to uncover and embody your personal brand? In this episode, we dive into the real meaning behind branding—far beyond logos and marketing—and reveal how each of us already have a brand, whether we realize it or not.

This conversation is all about clarity, alignment, and the power of core values— some of the key ingredients to uncovering your unique soul-led brand.

My guest for this episode, Suzanne Tulien, illustrates how personal branding can spark incredible self-discovery and even life-changing shifts when you really get clear and leverage your core values, and how to create aligned action by taking control of our inner narrative.

In this episode, you’ll learn:

  1. Why building your brand goes beyond media and marketing—and starts with assigning authentic meaning to who you are
  2. How to uncover your core values and use them as guiding principles in life, business, and creative pursuits
  3. The importance of self-awareness as the first step to living and leading in alignment with your true self
  4. How perception shapes your personal brand—and ways you can consciously influence how others experience you
  5. Tools for creating a personal mantra to stay grounded and motivated, even when life feels chaotic

Links:

Get the FREE Audio-First Podcasting Action Plan

More from Suzanne Tulien:

Visit: https://brandascension.com/

Course: Personal Brand

Read: Personal Brand Clarity

LinkedIn: @SuzanneTulien

More episodes on this topic:

Ep.185 - The 3 Steps To Creating A Podcast From Purpose

Ep.176 - Are You Pivoting Your Career? The Four KEY Ways Starting A Podcast Will Drive Clarity

Ep.80- Unveiling Your Inner Most Truth Is Your Most POWERFUL Branding Tool Tonya Eberhart & Michael Carr

Thank you so much for listening! If you loved this episode, please consider becoming a follower on Apple Podcasts by clicking the plus + sign or become a subscriber on Spotify by clicking the “follow button” or wherever you enjoy listening to this podcast so you don’t miss any new episodes!

Mentioned in this episode:

FREE Audio-First Podcasting Action Plan

I’m here to tell you that…most successful podcasters did not begin with video- they started with audio and grew from there. Start mapping out your aligned starting point right now with my FREE Audio-First Podcasting Action Plan! Because podcasting works best when it’s serving you.

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About the Podcast

Boss Goddess
Start your heart-led business with podcasting- create your next chapter by honoring your voice, energy and gifts.
Are you a heart-led woman ready to step into your next chapter and create a life and business that truly aligns with who you are? The Boss Goddess Podcast is a space for you to step into your authenticity and build from there. Our host, Christina Barsi, will guide you in how to create from being yourself, sharing your gifts and honoring your energy. The secret sauce? Podcasting as a Pathway Forward.

Expect honest and gentle guidance in how to create a podcast and business from alignment with Barsi's 13 years of experience in the podcast industry - serving clients through her branded podcast production agency, Avant Haüs Media, stories and lessons learned from her own journey as a podcaster and being a certified creativity coach, and transformational stories and tips from guest experts, coaches, practitioners and more. Now it's your turn to take the next step in sharing your magic.

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*Visit https://www.boss-goddess.co/ for more resources and ways we can work together.

About your host

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Christina Barsi