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Published on:

21st Jul 2021

BOLD BASICS with Allyson Marino

Since this week I had the expert of experts on sales and cpm’s and ad insertion and podcast monetization then I couldn’t let her go without breaking it all down for us. If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more then the conversation I have with Allyson Marino, the Founder of podcast ad agency Lipstick & Vinyl is for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience 
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM 
  • Total impressions per month (total episode downloads for the whole month) is how you create the number to share with advertisers that represents your current listenership
  • Dynamic Ad Insertion versus Native Reads

  • Twitter: @AllysonSS

    Instagram: @allyson__marino or @_lipstickandvinyl_

    Visit: https://www.lipstickandvinyl.com

    Thinking of starting a podcast? Get the FREE companion Podcast Starter Guide now: bebold.avanthausmedia.com/podresourceguide

    Connect with Barsi on IG: @thebarsi

    Visit our company website www.avanthausmedia.com for any podcasting or media creation needs.

    Do you have a question you'd like to ask on Be Bold Begin? We'll feature it on the show and offer answers in an upcoming episode. Just email us here: barsi@avanthausmedia.com

    Be Bold & Happy Creating!

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About the Podcast

Boss Goddess
Welcome to the newly re-branded Boss-Goddess podcast hosted by Christina Barsi! Formerly known as Be Bold Begin. This conversation picks up where Be Bold Begin left off but this time…we are turning your inspiration into aligned action. Now is your time to answer the call, to let it be easy and to trust what feels good. Success and strategy does not need to be strained, painful or overly formulaic. In fact, for heart-led, intuitive creators…that's not sustainable. You’ll experience more fulfillment, more successes, take more risks and create more magic if you attune to YOUR uniqueness instead. This works in life AND in business. In this podcast, you'll learn how. Barsi, your host, will be sharing her framework from her Signature Intuitive Creators™ Method to guide you back to your most empowered and aligned self - Your BOSS-GODDESS self.

Whether that means finally giving yourself the permission to start a heart-led creative or spiritual business or side project or to expand the possibilities for the one you already have -you’re in the right place. Get ready to attune to who you really are, detune to what is no longer serving you and align your actions with your truth. Are you ready to do it differently? Then follow & subscribe on your favorite podcast app to tune into new episodes every Tuesday and visit boss-goddess.co for more resources.

About your host

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Christina Barsi