bonus

bonus
Published on:

21st Jul 2021

BOLD BASICS with Allyson Marino

Since this week I had the expert of experts on sales and cpm’s and ad insertion and podcast monetization then I couldn’t let her go without breaking it all down for us. If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more then the conversation I have with Allyson Marino, the Founder of podcast ad agency Lipstick & Vinyl is for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience 
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM 
  • Total impressions per month (total episode downloads for the whole month) is how you create the number to share with advertisers that represents your current listenership
  • Dynamic Ad Insertion versus Native Reads

  • Twitter: @AllysonSS

    Instagram: @allyson__marino or @_lipstickandvinyl_

    Visit: https://www.lipstickandvinyl.com

    Thinking of starting a podcast? Get the FREE companion Podcast Starter Guide now: bebold.avanthausmedia.com/podresourceguide

    Connect with Barsi on IG: @thebarsi

    Visit our company website www.avanthausmedia.com for any podcasting or media creation needs.

    Do you have a question you'd like to ask on Be Bold Begin? We'll feature it on the show and offer answers in an upcoming episode. Just email us here: barsi@avanthausmedia.com

    Be Bold & Happy Creating!

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Boss Goddess

About the Podcast

Boss Goddess
Practical & Inspiring Tips to Pursuing Your Passion & Live in Your Truth
If you are feeling the pull to pursue a passion or follow a calling - this podcast is here to show you how and empower you to do it! With real life stories from those who've done it, practical and expert guidance, and empowering mindset shifts, and intuitive & creative techniques from both our guests and our host, Christina Barsi, you'll leave every episode with inspiration and an action plan.

Host Christina Barsi offers a unique approach to pursuing your passion or calling by leveraging the power of podcasting. Due to it's innately creative and empowering nature, along with it having the same foundational make-up in many ways that starting a business also has (but with the added benefit of it also creating a customer base, community and marketing strategy - all things a business needs), it serves as the perfect platform to pursue what you love.

Christina Barsi is the Founder & CEO of the women-centered podcast production agency, Avant Haüs Media and Boss-Goddess.co, with over a decade of experience within the podcasting landscape. Barsi is also a certified Kaizen-Muse Creativity Coach and level II Reiki Energy Healer, so you can expect to learn a holistic approach that considers your energy, mind, body and soul as you venture towards living a more aligned, passionate, purposeful, creative and authentic life - both professionally and personally. This is where you step into your Goddess Era!

About your host

Profile picture for Christina Barsi

Christina Barsi