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Published on:

21st Jul 2021

BOLD BASICS with Allyson Marino

Since this week I had the expert of experts on sales and cpm’s and ad insertion and podcast monetization then I couldn’t let her go without breaking it all down for us. If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more then the conversation I have with Allyson Marino, the Founder of podcast ad agency Lipstick & Vinyl is for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience 
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM 
  • Total impressions per month (total episode downloads for the whole month) is how you create the number to share with advertisers that represents your current listenership
  • Dynamic Ad Insertion versus Native Reads
  • Twitter: @AllysonSS

    Instagram: @allyson__marino or @_lipstickandvinyl_

    Visit: https://www.lipstickandvinyl.com

    Thinking of starting a podcast? Get the FREE companion Podcast Starter Guide now: bebold.avanthausmedia.com/podresourceguide

    Connect with Barsi on IG: @thebarsi

    Visit our company website www.avanthausmedia.com for any podcasting or media creation needs.

    Do you have a question you'd like to ask on Be Bold Begin? We'll feature it on the show and offer answers in an upcoming episode. Just email us here: barsi@avanthausmedia.com

    Be Bold & Happy Creating!

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About the Podcast

Boss Goddess- Deepen & Expand Your Soul-Led Business With Podcasting
Deepen or start your soul-led business with podcasting: authentic storytelling, intuitive practices, and career transition strategies to help women to step confidently into their next chapter.
Are you ready to step into your next chapter and create a life and business that truly aligns with who you are? The Boss Goddess Podcast is a space for you to step into your soul-led path or deepen the one you're on. If you're ready to lean into your mission and message and flow from that place of truth - to do business that is rooted in being who you are and honors your gifts, then this podcast was made for YOU!

With intuitive business strategies that meet you where you are by honoring your energy, your resources and the season you are in - our host, Christina Barsi, will guide you in growing, deepening, or pivoting into your heart-centered business. Expect transformational and raw stories from both, seasoned and new soul-led business owners, coaches, practitioners and more, intuitive and creative business strategies, and expert guidance from Barsi, on how to expand or start your soul-led business with podcasting!

About your host

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Christina Barsi