Episode 83

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Published on:

22nd Mar 2022

The Basics To Monetizing Your Podcast Like An Industry Pro With Allyson Marino, Podcast Slate Lead, iHeartMedia Episode 83

If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more, then this conversation is for you. This week I have the expert of experts on sales, cpm’s, ad insertion and podcast monetization, Allyson Marino, Founder of podcast ad agency Lipstick & Vinyl and current Podcast Slate Lead at iHeartMedia to break it down for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM's
  • Total impressions-per-30-days (total episodes downloaded for 30 days) is what advertisers look for
  • Dynamic Ad Insertion vs. Native Reads

Finding Allyson:

Twitter: @AllysonSS

Instagram:@allyson__marino

What's YOUR Brand's Energetic Vibration? Take my 45 Second Quiz 

Join Unleash Your Podcast Niche Facebook Group for FREE weekly podcast creation trainings, community and podcast resources!

Connect with Barsi on Instagram: @thebarsi

BE BOLD & KEEP CREATING!

 

Music Credit & Licensing:

Upbeat by Jon Luc Hefferman - Production Music

This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA

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About the Podcast

Boss Goddess
Welcome to the newly re-branded Boss-Goddess podcast hosted by Christina Barsi! Formerly known as Be Bold Begin. This conversation picks up where Be Bold Begin left off but this time…we are turning your inspiration into aligned action. Now is your time to answer the call, to let it be easy and to trust what feels good. Success and strategy does not need to be strained, painful or overly formulaic. In fact, for heart-led, intuitive creators…that's not sustainable. You’ll experience more fulfillment, more successes, take more risks and create more magic if you attune to YOUR uniqueness instead. This works in life AND in business. In this podcast, you'll learn how. Barsi, your host, will be sharing her framework from her Signature Intuitive Creators™ Method to guide you back to your most empowered and aligned self - Your BOSS-GODDESS self.

Whether that means finally giving yourself the permission to start a heart-led creative or spiritual business or side project or to expand the possibilities for the one you already have -you’re in the right place. Get ready to attune to who you really are, detune to what is no longer serving you and align your actions with your truth. Are you ready to do it differently? Then follow & subscribe on your favorite podcast app to tune into new episodes every Tuesday and visit boss-goddess.co for more resources.

About your host

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Christina Barsi