The Basics To Monetizing Your Podcast Like An Industry Pro With Allyson Marino, Podcast Slate Lead, iHeartMedia Episode 83
If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more, then this conversation is for you. This week I have the expert of experts on sales, cpm’s, ad insertion and podcast monetization, Allyson Marino, Founder of podcast ad agency Lipstick & Vinyl and current Podcast Slate Lead at iHeartMedia to break it down for you.
Allyson’s bullet points of what you need to know:
- Brands are looking for their customer in your audience
- Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
- How to calculate CPM's
- Total impressions-per-30-days (total episodes downloaded for 30 days) is what advertisers look for
- Dynamic Ad Insertion vs. Native Reads
Finding Allyson:
Twitter: @AllysonSS
Instagram:@allyson__marino
What's YOUR Brand's Energetic Vibration? Take my 45 Second Quiz
Join Unleash Your Podcast Niche Facebook Group for FREE weekly podcast creation trainings, community and podcast resources!
Connect with Barsi on Instagram: @thebarsi
BE BOLD & KEEP CREATING!
Music Credit & Licensing:
Upbeat by Jon Luc Hefferman - Production Music
This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA
