Episode 83

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Published on:

22nd Mar 2022

The Basics To Monetizing Your Podcast Like An Industry Pro With Allyson Marino, Podcast Slate Lead, iHeartMedia Episode 83

If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more, then this conversation is for you. This week I have the expert of experts on sales, cpm’s, ad insertion and podcast monetization, Allyson Marino, Founder of podcast ad agency Lipstick & Vinyl and current Podcast Slate Lead at iHeartMedia to break it down for you.

Allyson’s bullet points of what you need to know:

  • Brands are looking for their customer in your audience
  • Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
  • How to calculate CPM's
  • Total impressions-per-30-days (total episodes downloaded for 30 days) is what advertisers look for
  • Dynamic Ad Insertion vs. Native Reads

Finding Allyson:

Twitter: @AllysonSS

Instagram:@allyson__marino

What's YOUR Brand's Energetic Vibration? Take my 45 Second Quiz 

Join Unleash Your Podcast Niche Facebook Group for FREE weekly podcast creation trainings, community and podcast resources!

Connect with Barsi on Instagram: @thebarsi

BE BOLD & KEEP CREATING!

 

Music Credit & Licensing:

Upbeat by Jon Luc Hefferman - Production Music

This work is licensed under the Creative Commons Attribution-NonCommercial 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/3.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA

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About the Podcast

Boss Goddess
Practical & Inspiring Tips to Pursuing Your Passion & Live in Your Truth
If you are feeling the pull to pursue a passion or follow a calling - this podcast is here to show you how and empower you to do it! With real life stories from those who've done it, practical and expert guidance, and empowering mindset shifts, and intuitive & creative techniques from both our guests and our host, Christina Barsi, you'll leave every episode with inspiration and an action plan.

Host Christina Barsi offers a unique approach to pursuing your passion or calling by leveraging the power of podcasting. Due to it's innately creative and empowering nature, along with it having the same foundational make-up in many ways that starting a business also has (but with the added benefit of it also creating a customer base, community and marketing strategy - all things a business needs), it serves as the perfect platform to pursue what you love.

Christina Barsi is the Founder & CEO of the women-centered podcast production agency, Avant Haüs Media and Boss-Goddess.co, with over a decade of experience within the podcasting landscape. Barsi is also a certified Kaizen-Muse Creativity Coach and level II Reiki Energy Healer, so you can expect to learn a holistic approach that considers your energy, mind, body and soul as you venture towards living a more aligned, passionate, purposeful, creative and authentic life - both professionally and personally. This is where you step into your Goddess Era!

About your host

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Christina Barsi